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  Charities Are the Real Winners as NFL Stars
Spin the Wheel of Fortune

CULVER CITY, Calif., Jan. 2 - Fifteen of the top NFL players
will be part of America's favorite game show when they appear on the eighth
Wheel of Fortune "NFL Players Week," announced Wheel of Fortune and PLAYERS INC today. The shows were taped November 4, 2003 at Sony Pictures Studios in Culver City, California and will air the week of January 5-9, 2004.

Hosts Pat Sajak and Vanna White will cheer on Jerome Bettis (Pittsburgh
Steelers), Dan Fouts (Hall of Fame/San Diego Chargers), Joey Galloway (Dallas Cowboys), Charlie Garner (Oakland Raiders), Eddie George (Tennessee Titans), Trent Green (Kansas City Chiefs), Dan Hampton (Hall of Fame/Chicago Bears), Matt Hasselbeck (Seattle Seahawks), Kris Jenkins (Carolina Panthers), Keyshawn Johnson (Tampa Bay Buccaneers), Deuce McAllister (New Orleans Saints), Brian Mitchell (New York Giants), Joe Theismann (Retired Player/Washington Redskins), James Thrash (Philadelphia Eagles) and Moe Williams (Minnesota Vikings)as they spin the Wheel for their favorite charities.
"NFL Players are not only leaders on-the-field but off-the-field as well,"
says Pat Allen, executive vice president and chief operating officer of
PLAYERS INC, the licensing and marketing subsidiary of the NFL Players
Association. "Wheel of Fortune 'NFL Players Week' affords the players the
unique opportunity to give back to their communities while connecting with
their fans. Over the last eight years, this partnership has raised nearly two
million dollars for NFL player charities. This year alone, our players raised
close to $300,000."

Each player will partner with a fan from his team's city. Three different
player/contestant teams will be featured each night Monday, January 5 through
Friday, January 9. The contestant from the team with the highest cash/prize
total will be the envy of football fans everywhere as they will win the Grand
Prize: a spectacular five-day/four-night trip to Super Bowl XXXVIII in

This Grand Prize, courtesy of PLAYERS INC, includes VIP passes for two to
mingle with hundreds of NFL players at the PLAYERS INC VIP Party, NFL Players Party and NFL Player Mania, along with two tickets to the game. The winner will also receive thousands of dollars worth of player-autographed memorabilia and a Reebok Home Gym, which includes a treadmill, elliptical trainer, heart rate monitors, yoga ball, training videos and more.
Beginning Monday, December 29th, fans can start gearing up for NFL Players
Week with an online component located at and Beginning January 5 through January 9, users can enter an online sweepstakes for a chance to win one of many prizes including a Grand Prize trip to the 2004 Pro Bowl in Hawaii. This Grand Prize Package includes a three-day/two-night trip to Honolulu, Hawaii, courtesy of and two tickets to the Pro Bowl on February 8, 2004. Winners will stay at the Waikiki Beach Marriott Resort & Spa in Waikiki, courtesy of the hotel. The winner will also receive a fun pack filled with Wheel of Fortune and PLAYERS INC merchandise.

Formed in 1994, PLAYERS INC is the for-profit licensing and marketing
subsidiary of the NFL Players Association. Representing more than 1,800
active and 3,000 retired NFL players, PLAYERS INC "takes the helmets off" the
players and markets them as personalities as well as professional athletes.
PLAYERS INC activities include retail licensing, corporate sponsorships,
special events, radio and television projects, publishing and other
promotional programs. PLAYERS INC schedules more than 2,500 NFL player
appearances each year. For more information, please visit

Wheel of Fortune is the #1 program in the history of syndicated television
and this year it marks its 20th season of syndication. It is seen by 16
million viewers each evening in the U.S. and 100 million weekly viewers
worldwide. Wheel of Fortune is produced by Sony Pictures Television, a Sony
Pictures Entertainment company, and distributed worldwide by King World
Productions, Inc.

Sony Pictures Television is a Sony Pictures Entertainment company. SPE's
global operations encompass motion picture production and distribution,
television programming and syndication, worldwide channel investments, home
video acquisition and distribution, operation of studio facilities,
development of new entertainment products, services and technologies, and
distribution of filmed entertainment in 67 countries.

Sony Pictures Digital (SPD), an operating unit of Sony Pictures
Entertainment (SPE), overseas the activities of SPE's digital production and
online assets including Sony Pictures Animation, Sony Pictures Imageworks,
Sony Online Entertainment, Sony Pictures Digital Networks Division which
includes SoapCity, Screenblast, the studio's online promotional arm, SPIN, and
the UK interactive television service GoPlayTV.

SPDE focuses on three areas:

1) Producing and developing visual effects and digital character animation;

2) Developing new forms of online content, games and interactive programming;

3) Leading SPE's efforts to provide online, open-access video-on-demand,
interactive and wireless entertainment.


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