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About
us
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Peter Simunovich
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No more
telemarketers |
.It's the bottom of the
ninth. Two out. The scores are level. The pitch ... silence. It is
broken by the ringing of the phone. Hello. The four-second break.
"Hi. I'm calling about lowering your monthly phone bill."
What!
It is a familiar story across the country. The intrusion of
telemarketers into your home at the most inappropriate time. During
dinner or a ball game or coming through on call waiting.
Finally, America had had enough. People began to complain. It was
like a scene out of the movie Network with the late Peter Finch, who
played the role as a broadcaster, and encouraged viewers to react
obnoxiously if they were not happy.
"I'm mad as hell and I can't take it anymore," he said in the movie
and then a scene followed as people opened their windows and yelled
the same words as Finch.
Even Jerry Seinfeld included a telemarketing segment in his long
running and popular TV series when he took a call.
Seinfeld said he couldn't answer any questions at the moment and
asked for the caller's home number. The caller refused because he
said he did not want to be bothered as home.
Seinfeld replied: "Now you know how I feel." Click. We all related
to that. At least he was almost polite. Imagine some of the insults
that telemarketers have listened to over the years.
For years telemarketers ruined many nights at home. But now the
doors have been closed on them with a sign: Please Do Not Disturb -
Ever.
An estimated 20 million have placed their numbers with a countrywide
do-not-call-list that is aimed to stop telemarketing calls.
When this registration campaign began, according to the Federal
Trade Commission, something like 158 numbers were listed every
second in the first few days. Land lines and cell numbers were
registered as if it were a raffle with a $10 million prize.
In the first year, says the FTC, about 60 million of the 166 million
residential numbers in the U.S. will be on the do-not-call-list
after the first year.
America has spoken.
Now we wait for the calls to stop, but, says the FTC, this will not
happen until October 1 and then 80 percent of the intruders will be
prevented.
The downside of this is that it will have a negative effect on the
economy. Telemarketers will be laid off and the industry has
already predicted that it may lose half its business, which is about
$50 billion in sales each year.
It is one of those good and bad stories. The good news is that there
will be no more - or most of them - irritating calls.
The bad news is that some people will be out of work. Now the
telemarketers will have to find a way to make contact with us again.
The obvious way seems to be e-mails if you happen to be Online.
So it will start all over again. Instead of the disruptive calls we
will have to wade through the e-mails that are "out of this world
offers" or "this will save you money" to "you can work from home and
make a lot of money."
And while we are pressing the delete key we just might be
eliminating the messages we really want from friends and family.
Who was it who said: "Life wasn't meant to be easy"?
At least we'll be able to have dinner in peace or watch a game
without being distracted.
ends.
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